During this past semester, I took an Electronic Marketing course at the University of Utah. A lot of different subjects were covered, but one of the subjects we discussed and spent quite a bit of time on was Photoshop and its effectiveness as a marketing tool.
I had never used Photoshop for more than occasionally deleting unwanted objects in pictures, but I learned to apply so many other tools that have helped me create amazing images both of my own creation and by altering already existing images.
As you are able to see in my "Photoshop" page above, I utilized tools such as blend, layer style, layer mask, cut and paste, magic wand, and others, to create some amazing images.
With the continuing trend of media and social media being so prominent in marketing, Photoshop is, and will continue to be, a necessity as a marketing tool.
How Clubmed uses the acronym AIDA throughout their website.
The first thing that grabs the reader’s attention is the “all-inclusive” written across the top of the page. The less work a potential customer has to do to book flights, lodging, ski passes, and food, the better. Clubmed gives different package options so no matter what your desired vacation, it is possible through this website. They have thought of everything to capture the customers’ attention from the first click on their page.
This website is set up in such a way that the more the customer scrolls down the page, the more excited they become of the possibility of actually booking a vacation through Clubmed. There are various links which lead to external pages about lift tickets, childcare, dining, etc. which answer most, if not all, of the customers’ questions within the first few seconds/minutes of viewing the website. As the customer continues to look through the various links, pictures, and content of the website, their interest continues to grow, hoping that this vacation can become reality.
The site, as previously mentioned, gets the customer excited about the real possibility of booking a vacation through Clubmed as they offer so many different packages. This excitement leads to a desire to act. This website is set up very well as it draws the customer in. Not only is the customer drawn in, the beautiful scenic pictures provide a rush of emotions that the customer can only hope to experience in person.
The overall layout of the website as well as all of the external links, along with the beautiful scenic pictures, move the customer from simple desire to action. Booking this dream vacation is easy through the website and those who may have only been searching for possible vacation spots have a great possibility to actually book their dream vacation through Clubmed. The different packages offered through this website make any kind of vacation possible, from honeymooners, to elderly couple, to families, Clubmed has thought of everything.
Clubmed does a great job keeping the customer anxiously engaged throughout their entire website. The layout, pictures, fonts, formats, and content all lead the customer to a great desire to make this vacation a reality. The website is easy to navigate and makes booking the trip easy. If you have ever had a desire to ski in the alps, or simply visit Europe, take a look at Clubmed.
Through the use of AIDA (Attention, Interest, Desire, and Action), Clubmed has provided customers with a great way to plan a vacation. They’ve thought of everything to make your trip a dream vacation.